Which LED advertising package is right for you: daily, monthly or custom?

Before you choose an LED advertising package, the first question is not the price but the goal: do you want to announce something quickly, or be present in the city every day? On the CityLed screen in Durrës there are three main routes, and each one suits a different situation. Here is how to tell them apart.

Three ways to advertise on the screen

Option	What it is for	When it makes sense
Short promotion	A celebration or a quick offer	Birthdays, openings, a weekend sale
Monthly package	A steady presence on screen	Businesses that want to be remembered every day
Custom package	Dates and extras you choose yourself	Campaigns with a clear start and end

Short promotions

Short promotions are for moments: a birthday message, a shop opening, an offer that lasts a few days. They are the easiest way to try the screen for the first time and see how your customers respond.

Monthly LED advertising package: Basic, Standard or Premium

If you want people to see you every day, a monthly LED advertising package is the steadiest choice. The three packages differ mainly in two things:

• How many times a day your spot plays. Basic gives you a regular presence, Standard roughly twice as many plays and Premium even more. You will find the exact numbers on the pricing page.
• What is included. Standard and Premium include a professional video and an Instagram post and story, and Premium adds more videos.

You can commit for 1, 3, 6 or 12 months. The longer the commitment, the lower the monthly price, so it is worth considering if you already know you will advertise all season.

Custom package: pick your own dates

When a campaign has a clear start and end, for example the two weeks before the season opens or the week of an event, the package builder lets you pick dates on a calendar, add extras such as a professional video and see a price estimate straight away. Longer bookings get a discount.

Decide with three questions

1. How long does your message last? A day or a few days: a short promotion. A few weeks on set dates: a custom package. All year round: a monthly package.
2. How often do you want to be seen? To be remembered by the same people every day, choose more plays per day.
3. Do you have a video? If not, pick an LED advertising package that includes one, or add it as an extra to a custom package.

Mistakes worth avoiding

• Running a very short campaign for a message that needs time to be remembered.
• Choosing a package on price alone, without thinking about how often people will see you.
• Changing the message every day: repetition is what makes an advert work.
• Booking at the last minute for an important date you could have secured early.

How to tell if it is working

Like any form of advertising, a digital billboard works best when you keep an eye on it. A few simple ways:

• Ask new customers where they heard about you and note the answers.
• Use an offer that only appears on the screen, for example a code word for a discount, and count how often people mention it.
• Compare weeks with and without the advert: visits, phone calls and messages.

After the first month you will have a clearer idea whether you need more plays per day or a different message.

Still not sure?

Tell us what you want to achieve and we will suggest the LED advertising package that makes the most sense for your business. See our packages and prices, read our guide to LED billboard advertising in Durrës or send us a message.